One of the really great things about digital marketing is that there are so many resources to help you figure out anything that you’re trying to accomplish. A lot of times, the bigger challenge is actually narrowing down the exact type of learning or material you’re looking for. We’ll keep this guide updated over time, but here are a few of our favorite paid and free resources.
Start here. HubSpot is THE expert on inbound digital marketing. As such, they have created a ton of tools and resources for marketers to use. There is a very good chance you’ll find what you’re looking for.
It’s possible to find almost anything you need to know on YouTube. It’s very rare that we CAN’T find something on YouTube that we’re looking to do. The trick is, you usually need to know what you’re looking for. Although there are more general marketing channels for those looking to learn, it’s probably more of an intermediate or advanced way to get content. Some of our favorites: Neil Patel, MOZ, Duct Tape Marketing, Marketing 360, Jon Loomer, AHREFS
Type: Free and paid
Digital Marketer started as a resource to teach others how to do digital marketing. The free trial gives a peek into a lot of great resources and tools, and then the paid version gives you full access. They are constantly changing their access levels and plan types, so you’ll want to check to see if the free version has what you need. A lot of their content is focused on how to grow a digital ad agency/freelance program, so it’s worth the money if that’s what you’re trying to do. Our advice: Sign up for the free trial and see if there is specific content that’s worth the upgrade.
Type: Free and paid
MOZ has long been a pioneer in the SEO space, and has the learning resources to prove it. A seriously useful tool…from their paid courses to their free guides to content marketing. Very much worth the time (and maybe worth the cost too). Again, be sure to determine EXACTLY what you’re trying to accomplish before paying for anything. Some of these courses get into the expert level really quickly, and won’t provide much value if you are looking for basic material.
If you are seriously looking to level-up, pay for CXL courses. They offer in-depth training on basically every facet of digital marketing. They even get into some very specific niches. Again, make sure you’re ready for the intermediate or advanced levels offered here. Our advice: Go through some of the free trainings found in this resource, and then jump into CXL when you’re truly ready to become an expert on something specific.
Type: Free and Paid
If podcasting is your thing, definitely subscribe to Marketing School. Neil Patel and Eric Siu have built incredibly successful software and digital marketing agencies, and they want to spread the love. Most of the episodes are short: 5-10 minutes long, and they pack a ton of information into them. It’s most useful to identify new tools to utilize. Eric and Neil will talk about a specific strategy, and then will list a handful of online tools to use to accomplish your goals. They have a paid plan and forum, which we haven’t investigated. There’s a lot of value in the free version, so we would expect the same.
LinkedIn purchased Lynda.com and migrated a lot of their training courses over to the LinkedIn platform. These courses are behind a paywall, but can be accessed if you have premium LinkedIn or Sales Navigator. The courses range from beginner to expert, so there is a 100% chance you can find what you’re looking for. These courses actually are great ways to train a team or get everyone on the same page with specific marketing practices. They have trainings for all areas of business though, so it’s easy to select a custom program that includes a few modules from different areas of business.
It’s impossible to be a digital marketer without understanding Google and Facebook. Luckily, they have created great learning portals to help people with their platforms. Our advice: Start with the tools that are most relevant to your business, and go deep on them. It may even be worth it to get certified (certifications cost money) to establish your credibility.
Additional Content Marketing Tools
Type: Free and Paid
For those of you focused on content marketing, these additional resources are great. We haven’t had a chance to review all of them, so be sure to identify the best fit for you.
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