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Search Engine Advertising

Our Google and Microsoft Pay-Per-Click (PPC) Experts Help You Maximize your ROI.

Digital Advertising Management, For Every Business Type

Search Advertising for E-commerce and Shopping Campaigns

Tobie Group excels in creating effective lead generation campaigns that drive high-quality leads to your business. Our strategies are designed to attract and convert potential customers, ensuring a steady flow of new business opportunities.

Search Advertising for E-commerce and Shopping Campaigns

We have extensive experience managing e-commerce and shopping campaigns, optimizing your product listings to appear prominently in search results. Our approach ensures that your products reach the right audience, driving sales and increasing your online revenue.​

Why Choose Tobie Group for Pay Per Click (PPC) Management?

Better Inputs = Better Outcomes

All great digital advertising campaigns start with good data.Our first order of business is to fix and optimize the data coming from your ads and Analytics platforms. We harness the power of advanced analytics and insights to create highly effective PPC campaigns tailored to your specific business needs. Our data-driven approach ensures every click counts, maximizing your ad spend efficiency and driving meaningful results.

Comprehensive PPC Management​

From keyword research to ad creation and continuous optimization, we handle all aspects of your Google and
Microsoft PPC campaigns. From search advertising to
display and retargeting, we take a full-funnel approach
to your campaign strategy.

Our Approach to
Pay Per Click Advertising

Step 1: Fix the Digital
Plumbing

PPC campaigns require maintenance, just like your home. We inspect your data "pipes" first, to make sure we have the correct success metrics tracked. Better data drives better performance.

Step 2: Choose the Proper
Campaign Type

Your digital advertising strategy should align with the rest of your marketing campaigns. We'll work with you to determine the correct campaign type and platform to make sure your whole marketing system is working cohesively.

Step 3: Execute and Report


Our expert media buyers pull the correct levers to make PPC campaigns hum along, optimizing bids, ad copy, and targeting to achieve the best performance. Then, we provide transparent reporting and detail how our optimizations are working, ensuring you are always informed about your campaign's success.

Beyond Google: Expand Your Reach with Multi-Platform Advertising​

While Google Ads remains the cornerstone of our PPC management services, we recognize the importance of a holistic digital advertising strategy. That’s why Tobie Group offers expert management across other key platforms:

Facebook & Instagram (Meta) Advertising

Leverage the extensive reach of Facebook to connect with your target audience. Our Facebook ad strategies focus on engaging content and precise targeting to drive conversions and brand loyalty.

LinkedIn Advertising

Tap into the professional network of LinkedIn to reach decision-makers and industry leaders.
Our LinkedIn advertising services help you build brand authority and generate high-quality
B2B leads.

Connected Television (CTV) and OTT Video Ads

Reach a broader audience with our CTV and OTT video advertising services. We create and manage impactful video ads that stream on popular platforms like Hulu, Roku, and Amazon Fire TV.

TikTok
Advertising

Tap into the viral power of TikTok with our expertly managed ad campaigns. Our strategies focus on creating engaging and shareable content that resonates with TikTok’s dynamic and youthful.

Frequently Asked Questions

We charge a monthly retainer based on the complexity of the campaign and the setup required. Unlike most agencies, we do not charge a percentage of media spend. This approach typically works out better for our customers, providing clear and predictable costs without unexpected ballooning media costs.

PPC management involves the creation, monitoring, and optimization of pay-per-click advertising campaigns. This includes keyword research, ad creation, bid management, and performance analysis to ensure that your ads reach the right audience and achieve your desired outcomes. We typically think of PPC management with search engine advertising – On Google, and Microsoft (Bing).

It isn’t a popular answer, but it’s the accurate one – It depends. Every campaign is different. We always do our best to set proper expectations on success. If we don’t think we can make a difference, we won’t try. Our commitment is ALWAYS to provide an upfront assessment about whether digital advertising is right for you.

Yes, we provide detailed performance reports that outline key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and overall return on investment (ROI). We have a real-time analytics dashboard that’s easy to read. We can also customize reports so they match your internal reporting…saving everyone a ton of time.

Absolutely! In addition to Google Ads, we manage advertising campaigns on other major platforms including LinkedIn, Facebook/Instagram, Connected Television (CTV), OTT video ads, and TikTok. Our multi-platform expertise ensures that your ads are effectively targeted and optimized across all channels. Important: Many of the “other” ad platforms beyond Google and Microsoft charge per thousand impressions (CPM). So, they aren’t exactly “PPC” campaigns.

Do You Need Google Ads/PPC ?

Let’s work together to find out.

We’ll talk with you about your goals, budget, and overall strategy to see if PPC management is right for your business.