Paid social advertising puts your brand in front of the right audience on platforms like Facebook, Instagram, and LinkedIn—without waiting on the algorithm. Unlike organic social posts that rely on followers and engagement over time, paid social is immediate, targeted, and built to scale.
We use paid social to reach your ideal audience based on their interests, behaviors, and demographics—whether they already know you or not. With strategic creative, audience testing, and ongoing optimization, we turn views into clicks and clicks into conversions.
Our expertise spans the most popular social platforms, ensuring your brand connects with the right audience at the right time.
Meta’s platforms—Facebook, Instagram—are central to any social media strategy. With billions of users, these platforms offer unparalleled opportunities to connect with your audience. We craft data-driven and creative campaigns that leverage Meta’s powerful targeting capabilities. From interest-based targeting to lookalike audiences, we design ads that captivate and convert.
LinkedIn is the leading platform for B2B marketing, offering access to a highly engaged professional audience. Our strategy is precise, targeting users based on job title, industry, and company size to deliver your message effectively.
TikTok is a game-changer, particularly among younger audiences. Its short-form video content offers unique opportunities to engage users in creative and authentic ways. At Tobie Group, we develop TikTok campaigns that align with current trends and resonate with TikTok’s dynamic user base.
YouTube is the go-to platform for video content, making it a key channel for reaching a broad audience. At Tobie Group, we create video ad campaigns that captivate viewers and drive action. From traditional :30 second and 1 minute spots, to YouTube Shorts, our experts will help you utilize YouTube’s advanced targeting options to ensure your ads reach the right audience.
Paid social is more than pretty posts—it’s about connecting the right message with the right audience at the right time. We blend sharp creative with strategic media buying, deep platform knowledge, and airtight conversion tracking to deliver campaigns that actually move the needle. Our work performs because it’s built around what matters: your goals, your customers, and results that go beyond likes and shares.
We don’t just launch ads and hope for the best. We manage every stage of your campaign—audience building, creative testing, conversion optimization, and detailed reporting. We coach our clients on the metrics that actually matter, call out what isn’t working, and adjust fast. No fluff, no finger-pointing—just accountability and performance you can see.
Great paid social starts with knowing who you’re talking to. We develop detailed audience personas using platform data, customer insights, and behavioral trends. Then we match your message to the people most likely to act—so your ad spend doesn’t get wasted on the wrong eyes.
Creative is the variable that matters most. We craft high-performing visuals and messaging, then test variations to understand what moves your audience. From headlines to hooks to visuals, we refine every piece of content to improve results over time.
Anyone can boost a post. We build structured campaigns that layer in retargeting, lookalike audiences, funnel stages, and platform-specific strategies. Then we analyze the data and adjust, ensuring your campaigns aren’t just running—they’re growing stronger every week.
We specialize in advertising across Facebook, Instagram, Meta, TikTok, LinkedIn, and YouTube, tailoring campaigns to each platform’s unique strengths.
We assess your business goals, target audience, and industry to recommend the most effective platforms for your campaigns.
Results vary by campaign, but our clients typically see increased brand awareness, engagement, website traffic, and conversions. We set clear objectives and optimize continuously.
We use a mix of platform-specific analytics, GA4 and custom tracking to measure performance, focusing on metrics like CTR, CPA, ROAS, and engagement rates. We’ll also look closely at the campaign’s attribution. That is, how much “credit” is paid social taking vs. some of your other marketing channels.
We create content that resonates with your target audience and reflects your brand voice, focusing on both creativity and data-driven insights. A typical campaign starts with 3-5 creative sets, and 5-10 core messages. From there, we’ll test across the various placements we have available to us in each social platform.
We stay ahead by continuously learning, attending industry events, and testing new features, ensuring your campaigns leverage the latest trends and best practices.
It’s important to understand what points in your lead or sales funnel paid social influences. What “works” for one campaign/client might be completely different for another client. That’s why we spend as much time upfront as we possibly can. Paid social works best when it is aligned to specific customer journeys.
Let’s work together to find out.
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