Articles, Insights & Guides
Should I Hire an Advertising Agency or Freelance Marketing Consultant?
Access to marketing talent has never been better. However, making the right choice between freelancer or ad agency can improve your return on investment and get you results, faster.
Small Business Digital Marketing…Where do I start?
Digital marketing is a blind spot for most small businesses (and even some agencies!). But digital marketing doesn’t need to be so daunting. Always take a closer look at your 4 P’s before getting tactical with your small business digital marketing.
Top Learning Tools for Freelance Digital Marketers
One of the really great things about digital marketing is that there are so many resources to help you figure out anything that you're trying to accomplish. A lot of times, the bigger challenge is actually narrowing down the exact type of learning or material you're...
What can we learn from Arnold Schwarzenegger about social media?
What the heck happened? Arnold Schwarzenegger is known for being an accomplished bodybuilder and politician, but it might come as a surprise that he’s also a savvy businessman. Something interesting happened in summer 2019 at an event he was hosting in South Africa....
What Is Programmatic Advertising?
Is there a time in the history of marketing where more buzzwords have been thrown around? Perhaps some of the most pervasive are the terms used in digital ad buying...especially “programmatic.” But what the heck IS programmatic advertising? Don’t worry, it just means...
The Marketing Strategy Behind Stores That Always Go “Out of Business”
Ever notice the stores in your neighborhood that always seem like they're going out of business? The worst offenders are the countless furniture stores with huge "going out of business" sales. Tragic. And yet, the cycle starts back at square one the following next...
The three keys to success we use on paid social ad campaigns
Advertising on Facebook, Instagram, LinkedIn and Pinterest is easier than you think. Just follow these three easy rules and watch your performance improve.
How do I get more followers on social media using “tents”?
The best brands and social media figures “build tents” when approaching their social media strategy. How can you grow your presence? Pay attention to the same “tents”.