How to Avoid the AI Marketing Strategy Trap

The Marketing Strategy That Got You Here Won’t Get You There Your business’ first website. Your first Facebook page and the first Instagram posts that were shared. The first ad campaign that actually worked and drove leads and phone

local marketing

How to Hire a Marketing Freelancer (The Right Way)

Finding great marketing talent is harder than ever. The best marketers are already booked, and the ones who are available can be hit or miss. Even when someone looks promising, it can be difficult to know whether they will

local marketing

How to Hire an Ad Agency

You're Not Hiring an Agency. You're Choosing a Partner. Hiring an agency isn’t about outsourcing tasks. It’s about finding a partner who understands your goals, your team, and your audience. The wrong agency can waste time and money. The

advertising

A Beginner-Friendly Guide to UTM Tracking

If you’re running digital campaigns and want to know exactly which ones are working, UTM tracking is your new best friend. In this guide, you'll learn: What UTM codes are Why they’re essential for measuring marketing ROI How to

local marketing

5 Steps to Mastering Your Local Marketing

It’s overwhelming to know where to start with local marketing. Between constant platform changes and the evolving needs of customers, many of our Arizona-based clients feel like they’re always trying to catch up. From shifting social algorithms to an

advertising

How To Build a Digital Advertising Budget

Business owners and marketers come to us all the time with the same questions: “How much should we spend on digital ads?” and “Where will we see the best return?” The truth is, there’s no one-size-fits-all answer when it

SEO

How to Manage Your Google Business Profile

Your Google Business Profile is the Local SEO Secret Weapon You Aren't Paying Enough Attention To From Yellow Pages to Your Digital Storefront Some of our clients remember placing their annual ad in the Yellow Pages. So much energy

Google Ads

The Beginner’s Guide to Your Google Ads Audit

Four Areas Where Google Ads Spend is Wasted Google Ads is one of the most mature, robust advertising platforms out there—but that maturity can be a double-edged sword. With so many levers to pull, settings to tweak, and features